What is Zapier?
Zapier's moat is its integration count, and that is also the right way to decide whether to use it. 7,000+ app connectors is more than any competitor, so the question is rarely "can Zapier reach this app" and almost always "what does it cost to run at my volume." The platform expanded past simple trigger-action automations into AI workflows, Tables (a lightweight database), and Interfaces (form builders), so a non-technical team can run automation, intake, and storage in one place. The trade is the pricing model, covered below, which rewards low-volume, high-value work and penalizes the opposite.
Key features
- 7,000+ integrations: the largest connector catalog in the category, and the main reason teams pick it over a cheaper engine
- No-code builder: visual editor a non-technical operator can ship from without engineering
- AI actions: drop an LLM step into a workflow for text generation, classification, and extraction
- Zapier Tables: built-in lightweight database so automations have somewhere to read and write state
- Zapier Interfaces: forms and pages that trigger workflows, useful for human-in-the-loop intake
- Multi-step Zaps: filters, formatters, and conditional logic chained into one sequence
Who is it for?
Non-technical teams that need automation shipped this week, and businesses whose value is in niche or industry-specific apps a smaller platform would not connect. Solo operators get a single platform for automations, forms, and data. The candid limit: teams that need heavy branching, fine model control, or self-hosting outgrow the task-priced model and are better served by Make or n8n.
Pricing
Free tier includes 100 tasks/month with unlimited Zaps. Professional starts at $19.99/month billed annually with 750 tasks/month. Team and Enterprise plans are available. Tasks are the cost axis that matters: every step in every run consumes one, so the bill scales with workflow complexity, not just run count. Estimate runs times steps-per-run before committing a tier.